Sneakers


Image by/from Brooke Fishwick

Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used for everyday wear.

The shoes have gone by a variety of names, depending on geography, and changing over the decades. The term “sneakers” is most commonly used in the Northeastern United States, South Florida and Central Florida, parts of Canada and New Zealand. The British English equivalent of “sneaker” in its modern form is “trainer”. In some urban areas in the United States, the slang for sneakers is kicks. Other terms include training shoes or trainers (Britain), sandshoes, gym boots or joggers (Geordie English in the UK and Australian English), running shoes, runners or gutties (Canada, Australia and Scotland), daps in Wales, runners in Hiberno-English, sneakers (North America, New Zealand and Australia), tennis shoes (North American and Australia), gym shoes, tennies, sports shoes, sneaks, takkies (South Africa and Hiberno-English), rubber shoes (Philippine English), canvas shoes (Nigeria) and sportex (Greece)

Plimsolls (British English) are “low tech” athletic shoes, and are also called ‘sneakers’ in American English. The word “sneaker” is often attributed to American Henry Nelson McKinney who was an advertising agent for N. W. Ayer & Son. In 1917, he used the term because the rubber sole made the shoe’s wearer stealthy. The word was already in use at least as early as 1887, as The Boston Journal made reference to “sneakers” as “the name boys give to tennis shoes.” The name “sneakers” originally referred to how quiet the rubber soles were on the ground, in contrast to noisy standard hard leather sole dress shoes. Someone wearing sneakers could “sneak up” on someone while someone wearing standards could not.sneakers photo

Earlier, the name “sneaks” had been used by prison inmates to refer to warders because of the rubber-soled shoes they wore.

These shoes acquired the nickname ‘plimsoll’ in the 1870s, derived according to Nicholette Jones’ book The Plimsoll Sensation, from the coloured horizontal band joining the upper to the sole, which resembled the Plimsoll line on a ship’s hull. Alternatively, just like the Plimsoll line on a ship, if water got above the line of the rubber sole, the wearer would get wet.

Plimsolls were widely worn by vacationers and also began to be worn by sportsmen on the tennis and croquet courts for their comfort. Special soles with engraved patterns to increase the surface grip of the shoe were developed, and these were ordered in bulk for the use of the British Army. Athletic shoes were increasingly used for leisure and outdoor activities at the turn of the 20th century – plimsolls were even found with the ill-fated Scott Antarctic expedition of 1911. Plimsolls were commonly worn by pupils in schools’ physical education lessons in the UK from the 1950s until the early 1970s.

British company J.W. Foster and Sons designed and produced the first shoes designed for running in 1895; the shoes were spiked to allow for greater traction and speed. The company sold its high-quality handmade running shoes to athletes around the world, eventually receiving a contract for the manufacture of running shoes for the British team in the 1924 Summer Olympics. Harold Abrahams and Eric Liddell won the 100-m and 400-m events, kitted out with Foster’s running gear.sneakers photo

This style of footwear also became prominent in America at the turn of the 20th century, where they were called ‘sneakers’. In 1892, the U.S. Rubber Company introduced the first rubber-soled shoes in the country, sparking a surge in demand and production. The first basketball shoes were designed by Spalding as early as 1907. The market for sneakers grew after World War I, when sports and athletics increasingly became a way to demonstrate moral fiber and patriotism. The U.S. market for sneakers grew steadily as young boys lined up to buy sneakers endorsed by football player Jim Thorpe and Converse All Stars endorsed by basketball player Chuck Taylor.

During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men and women. Athletic shoes were used by competing athletes at the Olympics, helping to popularise athletic shoes among the general public. In 1936, a French brand, Spring Court, marketed the first canvas tennis shoe featuring signature eight ventilation channels on a vulcanised natural rubber sole.

Adolf “Adi” Dassler began producing his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria, after his return from World War I, and went on to establish one of the leading athletic shoe manufacturers, Adidas. He also successfully marketed his shoes to athletes at the 1936 Summer Olympics, which helped cement his good reputation. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.

During the 1950s, leisure opportunities greatly expanded, and children and adolescents began to wear sneakers as school dress codes relaxed. Sneaker sales rose so high, they began to adversely affect the sales of conventional leather shoes, leading to a fierce advertising war for market share in the late ’50s. In the 1970s, jogging for exercise became increasingly popular, and trainers designed specifically for comfort while jogging sold well. Companies also started to target some of their products at the casual fashion market. Soon, shoes were available for football, jogging, basketball, running, etc. Many sports had their relevant shoe, made possible by podiatrist development of athletic shoe technology.sneakers photo

During the 1990s, shoe companies perfected their fashion and marketing skills. Sports endorsements with famous athletes grew larger, and marketing budgets went through the roof. Sneakers became a fashion statement and were marketed as a definition of identity and personality rather than simply athletic aids.

From 1970 (5 models) over 1998 (285 models) to 2012 (3,371), the number of sport shoe models in the U.S. has grown exponentially.

The term ‘athletic shoes’ is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as association football and rugby football, which are generally known in North America as “cleats” and in British English as “boots” or “studs”.

Attributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term “athletic shoes” is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today’s designs include sandals, Mary Janes, and even elevated styles suitable for running, dancing, and jumping.

The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber. While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this is the spiked shoe developed for track running. Some of these shoes are made up to unusually large sizes for athletes with large feet.

Running shoes come in a range of shapes suited to different running styles/abilities. Generally, they are divided by running style: the majority are for heel-toe joggers/runners which are further subdivided into ‘neutral’, ‘overpronation’ and ‘underpronation’. These are constructed with a complex structure of “rubber” with plastic/metal stiffeners to restrict foot movement. More advanced runners tend to wear flatter and flexible shoes, which allow them to run more quickly with greater comfort.sneakers photo

Most running shoe brands offer dependability shoes nearby their impartial models, with varying degrees of help accessible relying upon the amount you overpronate. In the event that you are an extreme overpronator, you may require a motion control shoe, which offers more help than even a dependability shoe, however it is heavier and progressively inflexible thus, which can make it less agreeable to run in.

According to the NPD Group, one in four pairs of running shoes that were sold in the United States in 2016 were bought from an online retailer.

As of 2015[update], brands with global popularity include: 361˚, Adidas, Anta, ASICS, Babolat, Brooks, Converse, DC, Diadora, Dunlop, Ethletic, Feiyue, Fila, Hoka One One, Hummel, Hurley International, Kappa, Karhu, K-Swiss, Keds, Lescon, Li-Ning, Lotto, Merrell, Mizuno, New Balance, Nike, Onitsuka Tiger, PF Flyers, Pony, Pro-Keds, Puma, Reebok, Salomon, Saucony, Skechers, Umbro, Under Armour, Vans, and Xtep.

Sneakers have been an important part of hip hop (primarily Pumas, Nike, and Adidas) and rock ‘n roll (Converse) cultures since the 1970s. Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. Sneaker collectors, called “sneakerheads”, regard sneakers as fashionable items. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. Artistically-modified sneakers can sell for upwards of $1000 at exclusive establishments like Saks Fifth Avenue. In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released.

Need New Shoes But Don’t Know Where To Start? These Tips Can Help!

Wear the appropriate shoes that fit well in order to protect your feet. However, you may also want to fit in with the trends going on. This article is filled with useful tips you need to know about in order to find the ideal shoes at the right price. Spend some time to review it.

Try not to wear athletic shoes when you aren’t wearing socks. This can end up harming the foot, since there will be friction against the shoe. In addition, you could experience foot fungus. It is better to wear socks made from cotton, perhaps a bit of foot powder, so that the foot stays dry.

Never buy shoes before taking a walk around the store in them. You might purchase shoes that are not really comfortable if you don’t test them properly. Try on different sizes to see which one feels best.

Although you want your boots and shoes to look great, they should also be comfortable. Your shoes are important for protecting your feet. If you wear boots and shoes that hurt your feel, you can damage your feet. Future problems can arise, so it’s a good idea to wear comfortable shoes that fit well.

What is your arch like? You need to know this before shopping for athletic boots and shoes. Wet the bottom of one foot and step down on some paper. When you look at the wet parts you’ll be able to learn what kind of arch type you have. If you have a flat arch, most of your footprint will show. If you have a high arch, you won’t see it on the paper. This information will help you find a shoe that is the right fit for your foot.

Beware of falling into the “breaking in” trap. Many people will try to sell you shoes and say that they feel much better after they’ve been worn for awhile. This is not always how things happen. As a matter of fact, boots and shoes that are the best for your feet are going to fit well as soon as you try them on. If the shoes don’t feel comfortable the first time you try them on, take a pass on them.

Always look at the return policy before buying shoes online. You’ll see that here and there that you’ll get something online that isn’t in stores and you need to be able to return it. When a store offers a guarantee of money back, you will know that you won’t have wasted your money.

As this article has shown you, there is a lot to think about when you’re trying to get shoes. Get new shoes and throw out the old ones. Your feet will be happy that you are taking care of them while maintaining a good fashion sense.

Want To Become A Shoe Expert? Read This

The many choices of shoes available can make shopping for them complicated. Depending on your mood and the look you’re going for, a shoe decision can be a difficult choice. This article is going to help you feel unburdened as you go about picking shoes. Read on for good shoe shopping tips.

Don’t wear sneakers without socks. This will harm your feet because they will rub against the sides of the shoe as you walk. Foot fungus more easily grows this way, as well. Wearing cotton socks with some foot powder is the best way to keep your feet dry.

Be mindful of your budget. If you create a budget that details what you’re spending, you have to make sure you’re sticking to it. Shoe sales can be tempting and can easily have you spending more than you really need to. Just buy what you need and keep your costs down.

You shouldn’t wear flip flops everywhere. Because these shoes lend no support to your foot, blisters, sprained ankles and stubbed toes are common. Flip flops are fine if you are going to the beach but try to wear more supportive shoes the rest of the time.

Determine your arch height prior to getting new athletic boots and shoes, because one type does not suit all. Check by stepping on some white paper after wetting your foot. You should be able to see your arch. You will be able to see almost all of the footprint if you have a flat arch. If you have a high arch, then you will not see the middle of the print. This information will help you find a shoe that supports your arch correctly.

“Breaking in” is a lie. You hear many people say that shoes will become more comfortable after they are broken in. That isn’t always true. Indeed, good shoes will be comfortable and fit well upon their first wearing. Search for a different shoe even if it’s the style you like.

Buying shoes is fun, but a lot of shoppers do not make good decisions. Some shoe shopping advice can go a long way. These tips may be just what you need to find new shoes easier.